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Quelle: Dakar-Veranstalter Quelle: ADAC

September 10, 09:20 CEST
IAA Audi Press Conference: Audi MediaTV (www.audimedia.tv)

The new Porsche 911 Turbo
and 911 Turbo S

911 Turbo sets new reference values for dynamics and fuel consumption
more

from porsche ag 2013

Mercedes-Benz launches extensive promotional campaign around the CLA

Stuttgart. To mark the introduction of its new four-door Coupé, the CLA, Mercedes-Benz is launching a promotional campaign under the slogan "Untamed. The new CLA", which will run on all relevant communication channels. The new vehicle, with its internationally unique aerodynamic design, is thus breaking free of the constraints of convention to become the leader of the road-going pack. Along with classic advertising measures such as print ads and TV spots, the CLA campaign will feature an online special aimed at stimulating the creativity of participants. Marketing activities will concentrate first and foremost on the unconventional, self-assured and sporty image of the vehicle. The Mercedes-Benz CLA will be available from authorised dealers from April 13, 2013. 

from mercedes-benz press information 2013

Relevant communication channels:

The promotional film will be showed until mid-March
on all major German TV channels

Users will be able to go to www.untamed-installation.com
The teaser film #Untamed
is available on YouTube at: http://scn.mx/vNNIi5/

(Mercedes-Benz Press  Information  February 15, 2013)

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quelle: Ford
photo: privat

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from daimler ag, 2013



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